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Last updated on January 5, 2023
If you've been looking for the latest designer clothes or other cool fashion accessories lately, you've probably come across a number of publications recommending Lyst as a potential go-to place.
Lyst is a website that brings together the latest fashion accessories from some of the world's most renowned fashion designers under one roof. The company is trying to live up to its promise of being the "world's largest fashion shopping destination".
But like any cautious shopper, one question might linger – is Lyst legit?
This post aims to provide a definitive answer to this question by providing an in-depth overview of Lyst. We will highlight both the pros and cons of shopping for your next fashion apparel on this platform.
But one after anonther…
What is Lyst?
Lyst is a website that enables fashionistas and fashion retailers in various locations around the world to browse the latest in designer clothing, shoes and related accessories.
The fashion technology company was founded in 2010 in London, UK by Chris Morton, Sebastjan Trepca and Devin Hunt. It is currently available in several countries worldwide including the UK and the United States.
- Company name: Lyst
- Industry: fashion
- Sector: online fashion retail
- Business Type: For-Profit
- Founders: Chris Morton, Sebastjan Trepca and Devin Hunt
- Year of foundation: 2010
- Place of incorporation: London, United Kingdom
- Current headquarters: London, UK
- Owner: Chris Morton (presumed)
- Availability: Worldwide
- Operational Status: Active
- Official Website Link: https://www.lyst.com/
How did Lyst start?
Lyst was founded in London in 2010 by Chris Morton, Sebastjan Trepca and Devin Hunt. The company was founded as a global fashion search engine with a mission to connect millions of shoppers with over 17,000 high-end fashion designers and stores. Some of the renowned brands Lyst has worked with are Burberry, Alexander McQueen, Valentino, Saks Fifth Avenue, J.Crew, Lane Crawford and Neiman Marcus.
Lyst is the first fashion company to launch an integrated checkout tool. Launched in 2013, this service allows shoppers to purchase items from multiple retailers directly through the Lyst website.
As of this writing (May 2022), Lyst has raised more than $160 million in funding. Notable investors in the company include Global Founders Capital, Accel Partners and Pitango Venture Capital.
What is Lyst's business model?
Lyst operates a non-stock platform. The website does not contain "available products".
Instead, Lyst uses its proprietary search engine to provide each customer with a personalized fashion shopping experience.
Is Lyst available in my country?
Lyst is currently available in more than 190 countries. The website is also available in up to 12 languages.
Although anyone can shop on the Lyst platform, the company only accepts offers from select fashion stores and designers. Most of these brands hail from London, UK and New York City, USA.
How tall is Lyst?
With its availability in over 190 countries, Lyst is undoubtedly one of the world's largest online fashion websites. But that's not all. The company also promises an extensive collection of fashion accessories from 17,000 of the world's leading designers and stores.
Lyst registers more than 160 million buyers annually. Depending on the volume of purchases, this can add up to billions of dollars (or pounds) in annual revenue.
Is Lyst legit?
Lyst is a legit online fashion retailer that doesn't try to scam its customers. The fact that the company operates primarily as a fashion search engine and not a marketplace further reduces the risk of being scammed on the platform.
Below are the top reasons to buy from Lyst;
1. Global Availability
Lyst is available in over 190 countries and territories worldwide. This is a remarkable achievement for a company with roots stretching back to humble beginnings in London, UK.
In addition to its global availability, Lyst also offers access to thousands of fashion accessories from around 17,000 stores and designers.
Some of the popular items you can buy on the platform include:
• Other accessories such as scarves, gloves and bag straps
2. Affiliation with reputable brands
Lyst only works with high-end fashion designers and stores. Brands the company has worked with include:
• Alexander McQueen
• Bottega Veneta
• Spur Crawford
• Neiman Marcus
• Off white
• Saint Laurent
• Saks Fifth Avenue
3. Personalized shopping experience
Lyst is one of the few fashion companies that maintains a reasonably clean website and offers a personalized shopping experience. The platform doesn't bombard you with pop-up ads and other distracting features.
Instead, you search for a product directly on the site and give Lyst a few minutes to find the item for you.
You can search products by designer, category (women and men) or keywords. There's also the option to browse through Lyst's 'Lookbooks' for insightful tips on your next outfit.
4. Fast and seamless shopping experience
Lyst doesn't just offer a personalized shopping experience. But the process is also quick and hassle-free.
First, finding a fashion item through the Lyst website takes just a single click of a button.
Also, Lyst implements an integrated checkout tool that allows you to purchase products from multiple retailers directly from its website.
5. Friendly and professional staff
Rarely will you find a company that maintains a team of friendly yet professional staff.
Lyst's staff includes a friendly customer service team that is always ready to answer questions from its customers.
The same team consists of professional fashion, technology and data experts whose experience can help the company verify the quality of the products offered by its partner designers and stores. Lyst's professional team has been instrumental in providing insightful analysis of fashion data through the Lyst Index.
Overall, Lyst enjoys a 3.1/5 star rating on Site Jabber and 4.5/5 stars on Trust Pilot.
How do I use the Lyst website?
Below is a quick guide to shopping at Lyst;
I. Sign in to the Lyst website or launch the mobile app.
If you don't already have an account, you can sign up for one by clicking on the "Join" tab in the top right corner of the company's website. You will need to enter your email address and create a password, check the box below and click Join Lyst.
ii. Once you are logged in, search for the product you are looking for.
You can also browse the feature list.
iii. After finding the item you are looking for, click on it.
You will be redirected to the product retailer or designer's page. Take some time to read the item's description to make sure it's what you really wanted. Also check the reviews to learn more about what previous customers had to say about the product or brand.
IV. If everything looks good, add the product to your shopping cart and pay using one of the retailer's payment options.
Note that shipping and all returns are also processed according to the retailer's policies.
Lyst is one of the coolest websites to shop for your next luxury fashion accessories. The platform offers thousands of products from high fashion designers through its search engine.
And yes, Lyst is a legitimate site. There is hardly anything negative to write about this online fashion giant.
Igor is an SEO specialist, designer and freelance writer. He believes knowledge can change the world and be used to inspire and empower young people to build the lives of their dreams. When he's not writing at his favorite coffee shop, Igor spends most of his time reading, travelling, producing house music, and capturing light with his camera. He likes good coffee, Indian food and video games.
Is Lyst a legitimate site? ›
Lyst is a legit clothing store. They have a wide variety of clothes and accessories for men, women, and children. They also have a sale section where you can find great deals on clothing and accessories.What kind of website is Lyst? ›
Lyst is a fashion technology company, and premium shopping app. For over 160 million annual shoppers, we offer the most comprehensive range of products from 17,000 of the world's leading brands and stores. For brands and stores, our goal is to power success online.How does Lyst make money? ›
And, importantly, using Lyst's universal shopping basket, they can buy items directly from the retailer without leaving the Lyst website. Lyst makes money from affiliate links, i.e. a commission from retailers for sales made via Lyst.com.Where is Lyst located? ›
Lyst was founded in 2010. Where is Lyst's headquarters? Lyst's headquarters is located at The Minster Building, 7th Floor, London.Is Lyst checkout safe? ›
Your security is important to us. Lyst uses the industry standard protocol known as Transport Layer Security (TLS), which encrypts potentially sensitive information for all data transmission. If you purchase an item as a registered member, some of your payment details will be saved for faster checkout in the future.What percentage does Lyst take? ›
What is the commission structure on Lyst? Lyst charges 16% commission on sales before returns. Commission is charged on the item amount only. You are not charged commission on shipping costs (or any US sales tax, or other local, state or federal tax that you are obligated to collect on the order within the US) .How much is Lyst worth? ›
The terms of the deal were undisclosed, but Lyst — essentially a digital shopping mall that aggregates millions of fashion products from brands and retailers under one virtual roof — was reportedly valued at $700 million.Who owns Lyst? ›
It is also known for the Lyst Index, which reveals trends and brands gathered from data insights of over 200 million annual shoppers. LVMH acquired a stake in 2016, and the company raised $85 million in its last “pre-IPO” funding round in May 2021, bringing its valuation to an estimated $700 million.Can you return from Lyst? ›
Refunds will be issued by the retailer once they've received the item back. As soon as the retailer issues your refund, Lyst payment provider will automatically credit this back to your original payment account.How long do Lyst orders take? ›
All orders placed using paypal are processed within 3-5 business days (excluding weekends and holidays) . Orders placed on Fridays after 5pm will begin processing the following business day. Shipping time takes 3-5 business days with USPS Priority mail.